"Our mission: to bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete". Nike was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman (trainer) and Phil Knight (athlete), and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.